Indicator detail

Mobility / Multi-Location Index

Tracks repeated advertisers appearing in more than one region within the same month.

Latest month

2026-05

Latest series value

10%

Coverage

13,081

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Method

Hashed advertiser identifiers are used to count distinct regional footprints and cross-region overlaps.

Interpretation caution

This is an advertiser-level signal. It should not be interpreted as person-level movement.

Largest latest regions

Regional context

East London

Incall £100 | Intimacy 89%

1,446

West London

Incall £100 | Intimacy 95%

608

North London

Incall £120 | Intimacy 92%

504

North West London

Incall £100 | Intimacy 93%

496

Birmingham

Incall £120 | Intimacy 88%

417

South West London

Incall £120 | Intimacy 92%

361

Central London

Incall £150 | Intimacy 91%

315

South East London

Incall £120 | Intimacy 93%

280

Top multi-location corridors

North West London -> West London27
South West London -> West London25
Birmingham -> Sandwell23
Central London -> East London23
East London -> South East London23
East London -> North London20
North London -> North West London17
Central London -> West London14
Central London -> North London13
North West London -> South West London12
Central London -> North West London11
East London -> North West London11
Guildford -> South West London11
Leeds -> Wakefield11
Birmingham -> Solihull10
Bradford -> Wakefield10
Brighton -> Crawley10
East London -> South West London10
Cardiff -> Newport9
Guildford -> Reading9